We are a communications company that believes in the power of our craft to drive social change

Creating a movement…

...has little to do with social media strategies or good intentions. It’s about showing courage to break a stereotype, give new meaning to a social more and bringing people together around shared beliefs.

We Help

Brands Stand for Something

Brands that can articulate purpose and reach audiences with campaigns that are based on basic human truths will offer them an aspirational identity, a tribal sense of belonging and a unique way of being.

don’t just take our word for it!

“We challenged ON PURPOSE to help us define the problem of childhood obesity in India and give us a strategy framework to address the problem in a sustainable way.

I’d be happy to recommend them to anyone looking for fresh thinking, intellectual prowess and ability to get it done.”

Sashwati Banerjee

Ex-Managing Director

Sesame Workshop India Trust

“There are few agencies out there that know how to say ‘No.’ We need more courage and compassion in the way in which brands view stakeholders and the lives of people they impact.

Delighted to see a new breed of agencies, like ON PURPOSE, lead from the front.”

Shravani Dang

Independent Board Director, Advisor - Thapar University

Avantha Group, Agastya international foundation