Purpose is a privilege. We’re conscious of our own role in driving social change in India by doing what we enjoy the most - communications to make the world a better place.
a social media discussion on how is an emotional safe space different from a physical safe space
ON PURPOSE took the opportunity to raise some questions on what safe spaces are and how they can be made to fulfil the intentions with which they are created. The answering voice was that of human rights activist, Special Correspondent Officer in the Department of Women and Children, UN, and manager of two safe spaces in Lebanon and Turkey for LGBTQ refugees, Mohammed Ali, on an open call to questions on a Facebook thread which used the hashtag - #SafeSpaces4Youth.
A tweetathon on how the rule-book of a ‘sanskari’ woman is being challenged
Has the impact of influencer content on their followers has reached a plateau? Read more to find out.
ON PURPOSE hosted a tweet chat on a question that so many of us in the communications industry have been mulling over – Is this the end of the influencer era? Clearly, there were no easy, straightforward answers to be had here! Which is why the tweet chat included three highly-experienced guests, all of whom graciously accepted to be on the panel - Karan Bhandari (@karanbhandari), Arvind Passey (@arvindpassey), and Moushumi Dutt (@moushumidutt) to help us explore answers.
Changing attitudes and behaviours take a lifetime. If you are an NGO in Delhi or Bengaluru working on social change issues and could do with an extra pair of brains and hands to communicate more effectively, keep reading.
The Purpose Project is an initiative to support an organisation working on a social change issue by building its communications capability to reach and engage audiences more effectively. To qualify, fill out this form by September 9, 2019.
Based on your communication challenges, you will receive expert storytelling coaching and mentoring to build your communication capacity. This may take shape through any of the following means:
Tell us more about your organisation, the cause you are championing and the outcomes you want to achieve by answering these ten questions here by September 9, 2019, if you fall under the eligible criteria:
Employees of ON PURPOSE will evaluate each entry and vote for them based on the needs spelt out and our own individual passions in working on assignments that can help enable social change.
The evaluation session will be facilitated by mentors. Stay tuned as we reveal them shortly.
We will then meet the top 3 contenders, in person. This will be the final round for the competition.
The winner will be announced at PRAXIS, the annual jamboree of public relations practitioners in Goa, Sep 28-29, 2019 and the execution of the communications support to be provided will be delivered by Dec 31, 2019 based on the winning firm’s requirements.
The short version? Because life’s too short and we want to use our expertise in communications to drive social change in India.
Ok, the longer version then. ON PURPOSE was founded in July 2017 to use the power of communications to drive social change. In the last two years, we’ve had the privilege of working with organisations and brands such as Sesame Workshop India, Gates Foundation (via Scope), USAID, National AIDS Control Organisation, FHI360, Swasti, Breakthrough, the Alliance for an Energy Efficient Economy and Asian Development Bank on issues such as childhood obesity, under-five vulnerability, HIV/AIDS messaging, adolescent health strategies, gender discrimination, mental health and driving demand for renewables. We also work with brands such as Hindustan Coca-Cola Beverages, Cisco, Ola, ReNew Power and Kaiterra helping them articulate purpose through compelling internal and external communications.
On July 14, 2019, we completed two years. In celebration, we thought we’d revisit why we started in the first place and commit our best resources and expertise to do what we enjoy doing and give back to those who could benefit from it.
If you are a boot-strapped organisation like us and are committed to building a more equitable world, please do fill the form here or share this with someone whom you think would benefit from our expertise.
Thank you for reading.