Purpose is a privilege. We’re conscious of our own role in driving social change in India by doing what we enjoy the most - communications to make the world a better place.
a social media discussion on how is an emotional safe space different from a physical safe space
ON PURPOSE took the opportunity to raise some questions on what safe spaces are and how they can be made to fulfil the intentions with which they are created. The answering voice was that of human rights activist, Special Correspondent Officer in the Department of Women and Children, UN, and manager of two safe spaces in Lebanon and Turkey for LGBTQ refugees, Mohammed Ali, on an open call to questions on a Facebook thread which used the hashtag - #SafeSpaces4Youth.
A tweetathon on how the rule-book of a ‘sanskari’ woman is being challenged
ON PURPOSE celebrated women’s’ day by inviting responses on ‘ideal women’ stereotyping. The replies were an eye opener.
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Has the impact of influencer content on their followers has reached a plateau? Read more to find out.
ON PURPOSE hosted a tweet chat on a question that so many of us in the communications industry have been mulling over – Is this the end of the influencer era? Clearly, there were no easy, straightforward answers to be had here! Which is why the tweet chat included three highly-experienced guests, all of whom graciously accepted to be on the panel - Karan Bhandari (@karanbhandari), Arvind Passey (@arvindpassey), and Moushumi Dutt (@moushumidutt) to help us explore answers.
The Purpose Project has been a labour of love for ON PURPOSE. A way for us to stand by the goal we started with. To use our skill set as communications professionals to drive social change.
In the previous editions of the Purpose Project, we helped HAQ Centre For Child Rights build their communications capacity by providing content and design support for their website and created an integrated communications plan for Azad Foundation, supporting them with inputs and templates to run their own communications outreach. The last edition gave us the opportunity to work with Hidden Pockets Collective to deliver strategy support for their outreach in regional markets, post an intensive audit and industry analysis.
The Hidden Pockets Collective shared their experience:‘Hidden Pockets Collective was delighted to be selected for The Purpose Project and has immensely benefited from ON PURPOSE's strategic interventions. The team devoted a great deal of time and effort for researching and analysing our digital platforms. Their input helped our Sexual and Reproductive Health and Rights campaigns to reach a wider audience. We are extremely thankful for the support and input received from the ON PURPOSE team, especially on topics that are sensitive in nature. We would love to work again with them in the future.’
Azad Foundation had a lot to say about our association with them as well:
‘We were delighted to be selected as recipients of the Purpose Project and have benefited immensely from the strategic intervention from ON PURPOSE.We appreciate the time invested by the team to understand our needs. The small, yet significant inputs they shared has made our social media presence more vibrant with better outreach and improved uptake.We are very thankful to team ON PURPOSE for this support and look forward to future collaborations as well.’
Here’s what HAQ Centre For Child Rightshad to say about the experience working with ON PURPOSE: ‘We’ve been working in the development sector for the last 20 years and have persevered to build our reputation, and have been wanting to showcase our work to the world. The team was quick to learn the nature of our work and what we wanted from the agency in terms of enhancing our public outreach. ON PURPOSE helped us put our thoughts together and create an impactful website.The collaboration with ON PURPOSE was a definite value addition to HAQ for the very reason of this collaboration.’
As we turn 5, we bring to you the Fourth Edition of The Purpose Project.
Changing attitudes and behaviours take a lifetime. If you are an NGO in Delhi, Mumbai or Bengaluru working on social change issues and could do with an extra pair of brains and hands to communicate more effectively, keep reading.
The Purpose Project Part IV is an initiative to support an organisation working on a social change issue by adding to its communications capability to reach and engage audiences more effectively. To qualify, fill out this form by August 28th, 2022.
Based on your communication challenges, you will receive expert storytelling coaching and mentoring to build your communication capacity. This may take shape through any one of the following means:
where we will work with your senior leadership to either sharpen or elevate your existing messages or craft new ones to effectively convey what you stand for, and the impact you’re working towards
where we work with the leadership and the communications team to explore how to deliver behaviour change strategies and learn best practices in social media and digital strategies
session where we help plan your annual communications requirements, beginning with goal setting and measurement metrics and co-create an annual communications plan, ready for implementation
We can look at other interventions, if required basis the conversation and requirements.
Tell us more about your organisation, the cause you are championing and the outcomes you want to achieve by answering these ten questions by August 28, 2022, if you fall under the eligible criteria:
You have been operational for a minimum 2 years as on 01.04.2022
You have no communications agency on board currently
You are located in Delhi NCR, Mumbai or Bangalore, with work centred in India
You must be registered, with all valid documents in place
You must follow us on social media. Everywhere.
Employees of ON PURPOSE will evaluate each entry and vote for them based on the needs spelt out and our own individual passions in working on assignments that can help enable social change.
The evaluation session will be facilitated by external jury members. We will then meet the top 3 contenders, on Google Hangouts. This will be the final round for the competition.
The winner will be announced on our social media channels by September 23rd 2022, so follow us across Twitter, LinkedIn, Instagram and Facebook at @onpurposecomms to know more! The execution of the communications support to be provided will be delivered by Dec 31, 2022 based on the winning firm’s requirements.
If the NGO has presence in different cities, it can only enter once
The decision of selecting/rejecting an NGO lies solely with team ON PURPOSE & the jury
The participants are expected to adhere to the deadlines for each round
The short version?Because life’s too short and we want to use our expertise in communications to drive social change in India.
Ok, the longer version then. ON PURPOSE was founded in July 2017 to use the power of communications to drive social change. In the last four years, we’ve had the privilege of working with organisations and brands such as UNICEF YuWaah, DASRA, the MAX India Foundation, GIZ India, Sesame
Workshop India, Gates Foundation (via Scope), USAID, National AIDS Control Organisation, FHI360, Swasti, Breakthrough, the Alliance for an Energy Efficient Economy and Asian Development Bank on issues such as childhood obesity, under-five vulnerability, HIV/AIDS messaging, adolescent health strategies, gender discrimination, mental health and driving demand for renewables. We also work with brands such as Hindustan Coca-Cola Beverages, Cisco, Ola, and Smart Power India helping them articulate purpose through compelling internal and external communications.
As we celebrated our second anniversary in 2019 we thought we’d revisit why we started in the first place and commit our best resources and expertise to do what we enjoy doing and give back to those who could benefit from it. And thus, from those musings the Purpose Project took shape.
The previous editions of The Purpose Project had us help HAQ Centre for Child Rights, Azad Foundation, and Hidden-Pockets Collective build their communications capacity. And this year, we’re back with Part IV of our initiative
If you are a boot-strapped organisation like us and are committed to building a more equitable world, please do fill the form here or share this with someone whom you think would benefit from our expertise.
Thank you for reading.
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