Climate change is real. We have ample evidence to suggest this. It is mind-boggling though, that some people are still questioning the authenticity of climate change and backing out of climate agreements!
We live in a world where it is getting easier by the day to manufacture truth, most palatable to you, but even the manufactured truth can’t refute the hardcore scientific facts that point to climate change. It is time for action, time to shift to a sustainable way of living. And when we think sustainable, one of the foremost answers is a shift to renewable energy.
As the fossil fuel reserves rapidly dwindle and demand for fuel grows; renewable energy becomes the obvious solution. Renewable energy forms like wind, solar, hydropower etc. cause little or no pollution and hold the key to a sustainable, energy secure future. Not to mention their longevity and availability, across the globe, unlike fossil fuels which are concentrated in certain regions, makes for a viable solution.
The renewable energy industry while in its nascent stages is growing rapidly. With India’s push towards sustainable development, renewables are now a cheaper alternative to fossil fuels. And, like any other industry starting out, it needs a case built for it. Here lies the opportunity for the communications industry.
With climate change growing worse by the minute and the push for sustainable development, there is a dire need to build awareness for and educate more and more people about the renewable industry. In addition to the most obvious, environmental benefits, renewables offer energy security and economic opportunity.
Renewable energy is being recognised as an investment opportunity that provides economic advantages, propels local economy and creates significant job opportunities. Not to mention the resultant innovation that will restructure energy markets.
As communications professionals, it is a great opportunity for us to be able to see an industry built from scratch, internalise and imbibe it, and become ambassadors for it. Only then can we work to educate others. While a niche industry right now, it offers great opportunities for the communications industry to explore perspectives, opinions, evaluate facts and help shape the future of renewables in India.