ON PURPOSE and Findability Sciences Announce Trailblazing Collaboration: Merging AI Innovation with Social Impact Solutions!

Partnership aimed at Revolutionising Social Impact by harnessing the Power of AI for transformative Change 

New Delhi, 29 August, 2023: ON PURPOSE Consulting, an award-winning social impact communication consultancy, and Findability Sciences, recently named one of America’s most innovative companies in 2023 by Fortune Magazine, have formed a ground-breaking alliance to harness the true potential of AI for developing efficient, personalised and far-reaching communication solutions for its clients. The collaboration aims to leverage cutting-edge Artificial Intelligence (AI) to deliver unparalleled social impact solutions across various sectors.

In an industry-first development, the alliance brings together On Purpose’s storytelling prowess and social cause expertise with Findability Sciences’ AI capabilities to provide a platform to clients to explore AI-led communication opportunities, empowering them through generative AI training and executive coaching sessions.

Girish Balachandran, Founder & Managing Director, ON PURPOSE, said, “I’ve always believed that stories have the power to inspire action and bring about meaningful change. With our partnership with Findability Sciences, we’re creating a paradigm shift in how social impact is conceptualised, measured, and achieved. This will not just revolutionise the sector but will tangibly transform communities for the better, for generations to come. We recognize the urgency to address this growing need and are confident that our partnership with Findability Sciences will play a key role in enabling our clients to leverage cutting-edge AI tools and strategies to drive innovation, increase efficiency and create a competitive advantage.”

Anand Mahurkar, Founder and CEO, Findability Sciences said, ” Our partnership with On Purpose marks a pivotal moment where technology meets humanity to address some of the most pressing challenges of our time. This is more than a partnership; it’s a commitment to using innovation for the greater good. We’re not just bringing algorithms into the equation; we’re bringing the transformative power of AI to unlock opportunities for social impact on an unprecedented scale.”

The application of AI in this context is extensive and varied:

  1. Data-Driven Strategies: AI will analyse large amounts of data to generate insights and recommendations for targeted interventions.
  2. Innovative Solutions: AI will help design personalised experiences, apps, and platforms that educate and connect users.
  3. Amplifying Reach: AI tools will create compelling narratives and visuals that showcase social causes and facilitate dialogue.
  4. Empowering Participation: AI can provide access to essential services like information, education, health, and more, especially for marginalised communities.

Businesses, investors, and consumers alike are looking for tech-driven solutions to critical societal problems, including those outlined by the United Nations Sustainable Development Goals (SDGs). The partnership is timed well for when interest in using AI for Environmental, Social, and Governance (ESG) goals is soaring. The objective is to create, communicate, and execute participatory campaigns that engage supporters, consumers, or employees while addressing urgent social issues.


ON PURPOSE is a communications consultancy founded to drive social change in India. We believe that brands that articulate purpose offer audiences an aspirational identity, a tribal sense of belonging, and a unique way of being. Since its inception in 2017, we have developed a portfolio of clients in climate action, public health, education, and gender equality. This includes UN bodies, multilateral and development sector agencies, private sector players, and non-profits that are engaged in addressing deep-rooted development challenges. Our teams based in New Delhi, Mumbai and Bengaluru offer clients a pan-India reach with strong sectoral expertise and execution capabilities.


About Findability Sciences:

Findability Sciences is a leading, award-winning Enterprise AI Company recently recognised by Fortune Magazine as America’s Most Innovative Companies in 2023. The company enables customers across industries and geographies to accelerate their Data-to-AI Journey enabling them to build their own IP and data science capabilities, besides executing strategically to derive real financial ROI. Findability Sciences works with over 50 Global clients and has a presence across the US, India, and Japan.  In simple terms, Findability Sciences delivers high ROI with actionable AI. For more information visit: https://findability.ai/